- Follow us:
If you would like more information on
KPI-JCI or Astec Mobile Screens, please contact:
Lisa Carson
Marketing Manager
Phone: 605-668-2524
Email me
Astec Mobile Screens Unveils New Logo
Tuesday, February 15, 2011, Sterling, IL
Astec Mobile Screens, an Astec Industries Company today unveils their newly designed logo. This logo will more closely align Astec Mobile Screens with other Astec Companies: Kolberg-Pioneer, Inc. and Johnson Crushers International. The new logo is based on a similar design of the logo adopted by those two companies in 2005 when they started co-branding as KPI-JCI. The following year the sales forces for these three individual companies combined with their dealerships and started branding under the two different logos of KPI-JCI and Astec Mobile Screens.
“Because of the strength of the North American dealer network through which we go to market cooperatively, we wanted to demonstrate the consistency with our companies. Since Astec Mobile Screens joined this Group in 2008, we wanted to align its appearance with the recognized KPI-JCI logo, which had been promoted since 2005. This is important to our dealers for consistency, customer relationships, and better understanding of the products” stated Joe Vig, Astec Group Vice President for KPI-JCI and Astec Mobile Screens. He continued, “These logos are associated with the large “A”, demonstrating the strength of our parent organization, Astec Industries, which provides us with unparalleled support in providing both innovative products, along with continuous devotion to the support of our customers.”
The new branding strategy – the result of more than three years of analysis and research – was introduced officially today by the KPI-JCI and Astec Mobile Screens Marketing Department.
“We wanted to do something to support the ongoing marketing initiatives we were doing with our dealers and under the Astec umbrella. After many discussions and renditions the final design was agreed upon as a way to bring the strength of the KPI-JCI logo and the strength of the Astec Mobile Screens name together.” said Lisa Carson, Marketing Manager of KPI-JCI and Astec Mobile Screens.
Astec Mobile Screens provides the material processing industry with the broadest range of quality screening solutions for the quarry, recycle, sand and gravel, coal, landfill and other material processing industries. Founded in 1976 as Production Engineered Products (PEP), the company revolutionized the material processing industry with the introduction of the Vari-Vibe® high-frequency screen.
Astec Mobile Screens was created when PEP and Kolberg-Pioneer, Inc. combined their respective mobile screening plant product offerings into one company in 2004. The PEP brand of high-frequency screens will continue to be marketed and incorporated into Astec Mobile Screens’ line of products. In 2008, Astec Mobile Screens began partnering with KPI-JCI on all marketing and sales efforts, providing customers a single source solution for their crushing, screening and related needs.
For more information on KPI-JCI or Astec Mobile Screens visit http://www.kpijci.com/about-us/.
About KPI-JCI and Astec Mobile Screens
KPI-JCI and Astec Mobile Screens, Astec companies (NASDAQ: ASTE), is a world-wide leader in manufacturing equipment for the aggregate, construction, paving and recycling industries. As an innovative, high integrity manufacturer, KPI-JCI develops quality, state-of-the-art products and has the ability to engineer custom products because of a highly qualified engineering staff. KPI and JCI joined together in 1997 with the purchase of JCI by Astec Industries. KPI and JCI joined together in 2006 in a marketing effort under the KPI-JCI logo. Astec Mobile Screens and KPI-JCI joined sales and marketing efforts in the spring of 2008. KPI-JCI and Astec Mobile Screens proudly manufacture its products in Yankton, South Dakota, Eugene, Oregon and Sterling, Illinois. For more information, call (605) 668-2524 or visit the Web site at www.kpijci.com.
